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Why Vaccine News Shouldn’t Be the Only Reason for London Business Confidence

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samuel brent
Samuel Brent
Sam is a born and bred North Londoner. Growing up in Archway, attending primary school at Montem Juniors in Holloway, and secondary school at Acland Burghley in Tufnell Park. After success with his A-Levels at LA SWAP, he studied film at the London College of Printing (later the London College of Communication) in the Elephant and Castle and then Clerkenwell. This led to working with the Guardian in Farringdon, and a career in Journalism. After years of a miss-spent youth in Camden Town, Sam now lives in Belsize Park with his wife Marina and their two children, Esme and Primrose. Samuel enjoys Gardening and cycling, and is an avid Arsenal fan and works out of his office in Shoreditch.

With 2020 coming to an end, the New Year brings with it a renewed optimism in the fight against the coronavirus… and a hopeful return to that much-missed ‘normal’ we all remember. Thanks to the near-miraculous vaccine roll outs we’re seeing both here in the UK, the country has more certainty about companies keeping their employees safe as well as conducting business as usual as we head into 2021.

Although it’s a much-needed shot in the arm for UK businesses on the whole, the vaccine alone won’t save the UK’s faltering economy, nor should it be solely relied upon to inspire confidence in London’s ability to bounce back and get trading again. Why else should the London business world be celebrating?

Like countless other capital cities across the globe (which have historically made a name for themselves as metropolistic movers and shakers), London is desperate to start trading in the only way it knows how – just as soon as the nation’s health prognosis improves! Things appear on the up, however, as the COVID-19 vaccines’ reach takes a more expansive effect and delivers positive short and medium-term ramifications.

What’s more, with Brexit finally ‘being done’ and put behind us, the capital can move forward knowing when and where it’s heading with more clarity than it’s enjoyed in a long while. Well, most of 2020, give or take. Let’s take a look at why vaccine news shouldn’t be the only reason for London business confidence.

Private Investment Opportunities Opening Up

The private investment sector is gearing up for a far more productive 2021. Seen as an imperative catalyst for wider economic growth, private investment with the UK’s high net worth community is providing early indications as to the direction of wealth distribution here and now.

A 12% increase in new business start-ups was recorded in 2020, in the face of a massive economic downturn triggered by the coronavirus pandemic. Thus, creating exciting investment opportunities for investors which subsequently has a ripple effect, and ultimately serves as a timely boost the wider British economy.

Meanwhile, small businesses experience growth by virtue of hiring employees. So not only will this sector contribute meaningfully to the expansion of the economy, but simultaneously positively employment figures. This optimism is supported by acknowledgment that a record-breaking 1.4 million job ads appeared online last year. Testament to businesses looking to bolster their staff in certain sectors.

job interview

Print Finishing Tech Witnesses Knock-on Effects of Business Confidence During Pandemic

One area which has enjoyed increases in consumer demand is that of print finishing technology. Companies at the forefront of the digital printing industry, such as Duplo International, has reaped the rewards in an ever-changing business space. Not least thanks to the likes of Moonpig (and other personalised greetings card manufacturers) seeing orders grow by a whopping 156%.

Royal Mail too has confirmed that some 80% of the UK’s top advertisers are now using unaddressed mail/door drops, both of which necessitate the services offered by Duplo International and its specialist book binding machine, as a prime example.

 

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