Are you thinking about extending your advertisements to the TV? Nowadays, streaming is available on more than just the internet. You can get online streaming services, like Amazon Prime, Netflix and Disney Plus, but you can also get a number of TV channels that have streaming services available for you to watch after the programme has already been broadcasted on TV.
If you are thinking about looking into streaming services, it’s important to consider what type of monetization models there are for you to choose from. Here are some examples of monetization models to get you started.
Monetization models & ads
Honestly, the simplest way you can monetize a TV streaming service is by adding ads to videos. Some broadcasters choose to invest in advanced advertisement services, such as from Finecast, to ensure that advertisements can suit the client; others decide to use a range of brands within small clips that can be built up to a few minutes of advertisements before the programme starts.
Customers can have the choice to pay to remove the ads or they can watch the ads. If they click on the advertisement this will make the host money. Don’t forget that if you are looking for a way to begin your brand, you may want to consider television advertisements themselves rather than streaming advertisements. This may help you establish your brand.
Some companies may also want to consider ads on the TV streaming server itself. Banners and side advertisements can display the latest videos from the server; however, it can also show partners, sponsors and any type of product that pays for the exposure.
Another way to make money off streaming services is through what type of programmes consumers choose to watch. Basically, if clients want to watch a movie or TV programme, they can pay to download it or stream it. Many TV streamers do this, including Virgin Media and Sky. They display a number of programmes in their store.
Payment systems and paywalls may already be integrated into their server to ensure clients can save their details and purchase content quickly and easily. These prices can be changed depending on what new content is brought into the store and what type of holiday season it is.
Some TV streamers decide to simplify the monetization process through a subscription programme. Although pay-per-view can give clients autonomy when it comes to the programmes they pay for, it can get frustrating for them to have to pay each time for new content. A subscription service can ensure clients get a choice of lots of different content for a monthly or yearly fee.
Netflix is the perfect example of this. It updates its servers with movies, TV series and documentaries. Clients even decide how many screens they want to stream their Netflix on. This includes mobile and tablet screens. Payment plans are differentiated depending on what sort of services are provided. Some people may even order DVDs from Netflix. The choices are endless!