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Bus Stop in the Name of Love: How Advertisers Can Impress Bus Users

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Samuel Brent
Sam is a born and bred North Londoner. Growing up in Archway, attending primary school at Montem Juniors in Holloway, and secondary school at Acland Burghley in Tufnell Park. After success with his A-Levels at LA SWAP, he studied film at the London College of Printing (later the London College of Communication) in the Elephant and Castle and then Clerkenwell. This led to working with the Guardian in Farringdon, and a career in Journalism. After years of a miss-spent youth in Camden Town, Sam now lives in Belsize Park with his wife Marina and their two children, Esme and Primrose. Samuel enjoys Gardening and cycling, and is an avid Arsenal fan and works out of his office in Shoreditch.

When you are looking to get people to see your advertising, out-of-home (OOH) is an option that is becoming increasingly popular. Of the many OOH types of display, bus stops are still a popular way to get your message to people who are spending a lot of time waiting there. Let us see how advertisers can impress bus users.

What is a Bus Stop Ad Display?

When you wait at a bus stop or at a bus terminal, you will likely see ads displayed on boards or screens around you.

These displays are there to entice you to click to a website or buy a product. The ads placed there are not random, they will have been specially chosen because marketers believe they will get the best impact.

Many of the newest bus stop ads displays are now digital and form part of the Digital Out-of-Home (DOOH) network.

Why Bus Stop Ads Work

One of the reasons that OOH displays work so well is that they cannot be turned off or changed by people that see them.

There has been an increase in the numbers of ad blockers being used to stop online ads from being shown. This has caused frustration among marketers but consumers do not like ads interrupting their viewing.

However, OOH ads are not so disliked by the public, mainly because they don’t interrupt their day. There is evidence that they are also viewed more and lead to more interactions with products or websites.

woman at bus stop

Targeting a Local Audience

By having ads displayed at bus stops, you can focus on local audiences that are more likely to take action.

Large companies such as KFC and McDonalds use bus stop ads to advertise new menu items and show the location of their nearest restaurants.

They are also a more personal type of ad display than a large advertising board. They are often backlit so they provide additional light and are eye-catching to people waiting for buses.

Bus Stop Display Technology

Traditional bus stop displays relied on someone changing the ads at regular intervals. However, more displays are being replaced with digital displays instead. These new displays are able to show more ads and can be tailored to specific events or retail units in the local area.

With targeted ads, you can even change the type of ad you show depending on the weather at the time.

Some bus stop displays also have QR codes or other interactive elements included so people can see more or take advantage of an offer.

This new technology is making these types of displays even more attractive to marketing teams and smaller companies.

Conclusion

How advertisers can impress bus users depends on the ads they run and where these ads are placed. There is a lot of research that shows bus stop ads are well received by the public and lead to more interaction. With online advertising becoming unappealing to customers, OOH ads are likely to continue to flourish in the future. So, there you have it! Simple yet powerful ways advertisers can impress bus users.

 

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