Sam is a born and bred North Londoner. Growing up in Archway, attending primary school at Montem Juniors in Holloway, and secondary school at Acland Burghley in Tufnell Park.
After success with his A-Levels at LA SWAP, he studied film at the London College of Printing (later the London College of Communication) in the Elephant and Castle and then Clerkenwell. This led to working with the Guardian in Farringdon, and a career in Journalism.
After years of a miss-spent youth in Camden Town, Sam now lives in Belsize Park with his wife Marina and their two children, Esme and Primrose.
Samuel enjoys Gardening and cycling, and is an avid Arsenal fan and works out of his office in Shoreditch.